Bouchard Wines
Taking a fine art approach to wine, for curious oenophiles in search of an elevated wine experience.
Sector
Retail / Food & Beverage
Scope
Brand Creation / Brand Strategy / Positioning / Creative toolkit / Illustration / Packaging
A boutique wine maker from Minnesota was blending Californian grape varieties and producing small batch wines to excite and impress wine enthusiasts, without breaking the bank.
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We built a brand around the craftsmanship and experimental attitude of the maker, celebrating their avante garde approach to the art of wine making.
With mid-century paintings as inspiration, the label’s painterly quality brought a fine art feel to the packaging.
The maker’s signature was refined to become the brand logo, so each bottle appeared ‘signed’, like a limited edition piece of art.
