Umei
A design-led Japanese-inspired store located in the Warehouse District of downtown Minneapolis, finds a way to dream.
Sector
Retail
Scope
Brand Creation / Creative Toolkit / Online styling / Marketing Materials / Store signage
UMEI was looking for an identity and branding that captured their unconventional essence and fun-loving nature. What resulted was iconic simplicty and a little tongue-in-cheek charisma for the design & retail space.
-
Using simple typography and vintage Japanese wallpapers, a modern aesthetic was formed - enabling them to connect with their design-curious customers and artisans.
